ETH Zurich

ETH Zurich, IT security campaign

We have been designing and creating the cross-channel IT security campaign for ETH Zurich since 2015. It informs students, lecturers and employees twice a year about the most important IT security measures. Hackers and IT criminals get frustrated until they are green every time.

Green monsters in a UFO tell the latest story in the ETH IT Security campaign.

Our customer engagement capabilities

- Landing page

- Animation

- Ads & Posters

- Giveaways

- Promotion

- Samplings

- Flyers

- PR

Landing page

With the campaign we also launched the landing page 5 years ago, which has been growing with every new topic since.

ETH IT Security landing page is an information tool that continues to grow with every new topic.
Green monster abseils down from the ETH dome by hand. Green ninja monsters swing above and below laser barriers. Green giant monster spies on woman on the ETH terrace. Green Trojan monsters drag Trojan horse to laptop.

Storytelling

Each theme was advertised with its own subject. Behind every subject there was a whole story through which the topic is excitingly implemented.

Green monster abseils down from the ETH dome by hand. Green robber monster starts tampering with the smartphone

Poster

For the posters of each individual campaign, we simplified the respective story to the essential message.

For the posters of each individual campaign, we simplified the respective story to the essential message. The poster subject with the alien monsters in the UFO reduced to the essentials of the story.
Das Plakatsujet mit den Alien-Monstern im UFO auf das Wesentliche der Story reduziert.