Portrait movie for MS Awareness App
The pharmaceutical company BIOGEN Switzerland AG launched the "Cleo" app for multiple sclerosis (MS) patients in Switzerland. The app contains, among other things, film portraits of patients who provide an insight into their life with MS. In close cooperation with the protagonist Seraina Mischol, we created and realized the first short film.
Our customer engagement capabilities
- Portrait film
The sensitive cinematic portrait reflects not only her positive approach to the illness but also Seraina Mischol's entire joie de vivre. At the same time, the film integrates the local conditions and thereby consolidates its relevance for Swiss users.
The shoot took place in the region of Lake Thun, the area where Seraina Mischol is at home. Thanks to the perfect planning by the highly motivated protagonist and the perfectly coordinated team, all scenes were completed within one day.